Reserve
Four fragrances in heavier amber glass: a soft in-house oud, a dark rose-oud, our loudest citrus, and an easy everyday fresh. 50 ml extrait de parfum, from Rs 1,900.
The Reserve Line
Four fragrances in amber glass with a domed gold cap. Heavier bottles and four very different characters, from a wedding oud to an everyday fresh. All 50 ml extrait de parfum, from Rs 1,900.
What is in the line
Oudh e Meer is the only fragrance in the whole Aadab range composed entirely in-house. A soft, wearable oud with white musk, amber and sandalwood, lasting twelve to fourteen hours. Our pick for weddings and Eid.
Iqbal is saffron, black rose and agarwood over leather and tobacco leaf. Dark, formal, and built for winter evenings and occasions.
Manto is the opposite kind of loud — minimal and sharp, grapefruit and ginger over ambroxan and vetiver. Our strongest projector by some distance, and wearable all year.
Jaun is the easiest of the four to wear: peppery bergamot with lavender, geranium and vetiver, light enough for Karachi summers and ordinary days.
Why the names
Iqbal, who asked a nation to dream. Manto, who refused to look away. Jaun Elia, who made despair sound like music. And Meer, the master every poet since has answered to. The Reserve line is for people who like to be remembered.
Delivery and payment
Rs 300 across Pakistan, free on orders of Rs 10,000 or more, cash on delivery available nationwide.