Thirteen fragrances, 50ml extrait de parfum
Named for the poets and singers of Urdu
Blended and bottled in Karachi
Delivered in 24 hours in Karachi
7-day returns
Our story
A name you already know
Most perfume sold in Pakistan speaks a borrowed language — named in French, marketed from Paris, priced for someone else's salary. We named ours after Faiz, after Ghalib, after Nusrat and Parveen. Names quoted at our weddings and played on every long drive.
A fragrance works the way a couplet works: it arrives before you do, and lingers after you leave.
